Social media apps are used as a marketing tool in social media marketing (SMM), a type of online advertising.
These social media platforms allow businesses to interact with their target market in order to develop a brand, boost sales, enhance website traffic, and create a community of followers who will share and interact with content.
Brands may boost their exposure by creating pertinent content that people will share with their own networks. When used as a recruitment tool, it increases their exposure to fans, potential clients, and even future workers.
Additionally, social media marketing gives businesses the chance to hear from customers and humanize their brand. Organizations can develop ties with their audience through social media. It provides a forum for people to post queries and grievances.
